Wrestling crocodiles, manhandling deadly snakes and getting close to some of the world’s most dangerous species are the hallmarks of only one naturalist.
It is, of course, Steve "The Crocodile Hunter" Irwin, and it is his inimitable style that has made him a household name among 200 million viewers in 120 countries worldwide.
Earlier this month, during his first visit to China, another side of Irwin, a soft, reflective one was glimpsed, when he had a close encounter of a gentle kind with a rescued farm bear.
"I will never forget Rupert the bear’s face trying to nuzzle me from his enclosure," said Irwin in an exclusive interview with China Daily.
The real-life Crocodile Dundee rose to fame with his unique way of introducing wildlife to the general public. Scratch the surface of this natural showman and the real driving force beneath becomes evident. Greater understanding and respect by man for the natural world are his passions. Conservation and environmental protection his raison d’etre.
Filming for his latest series "New Breed of Vets" for Animal Planet, part of the Discovery Channel, brought him to a rural backwater in the heart of Sichuan Province in Southwest China.
A 50-minute drive from the provincial capital Chengdu, the area is home to a unique project, not only to China, but Asia.
Here along an unmade track, cutting through low-lying farmland, is the largest single collection of 157 Moon Bears, so-called because of the cream coloured flash, resembling an upturned new moon, across their chests.
These are not just any old Moon Bears, these are the lucky ones, rescued from a tortuous existence on bear farms thanks to the combined efforts of the Animals Asia Foundation (AAF), a Hong Kong and UK based charity, the China Wildlife Conservation Association and the Sichuan Forestry Department.
A landmark agreement, the first between the Chinese Government and an outside NGO, signed in 2000, pledged to bring to an end the practice of bear farming.
Bear bile has been used in Traditional Chinese Medicine (TCM) for thousands of years. It is highly prized as a cure for a range of complaints such as colon cancer, primary cirrhosis, fever, conjunctivitis and hepatitis C.