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even intelligent people can fail
1 the striking thing about the innovators who succeeded in making our modern world is how
often they failed£®turn on a light£¬take a photograph£¬watch tv£¬search the web£¬jet across the
pacific ocean£¬talk on a cellphone(ÊÖ»ú)£®the innovators who left us these things had to find the
way to success through a maze(´í×Û¸´ÔÓ)of wrong tarns£®
2 we have just celebrated the 125th anniversary of american innovator thomas edison¡¯s
success in heating a thin line to white£®hot heat for 14 hours in his lab in new jersey£¬us£®he did
mat on october 22£®1879£®and followed up a month later by keeping a thread of common
cardboard alight(µãÁÁ×ŵÄ)in an airless space for 45 hours£®three years later he went on t0 light
up half a square mile of downtown manhattan£¬even though only one of the six power plants in
his design worked when he tamed it on£¬on september 4£¬1882£®
3 ¡°many of 1ife¡¯s failures£®¡±the supreme innovator said£®¡°are people who did not realize how
close they were to success when they gave up¡±before that magical moment in october 1879£®
edison had worked out no fewer than 3£¬000 theories about electric light£¬but in only two cases did
his experiments work£®
4 no one likes failure£®but the smart innovators 1earn from it mark gumz,the head of the
camera maker olympus america inc£¬attributes some of the company¡¯s successes in technology
to understanding failure£®his popular phrase is£º¡°y0n only fail when you quit£®¡±
5 over two centuries£®the most common quality of the innovators has been persistence that is
another way of saying they had the emotional ability to keep up what they were doing£®walt
disney,the founder of disneyland£¬was so broke after a succession of financial failures that he
was left shoeless in his office because he could not afford the us$1£®50 to get his shoes from me
repair shop pioneering car maker henry f0rd failed with one company and was forced out of
another before he developed the model t car£®
6 failure is harder to bear in today¡¯s open£®accelerated world£®hardly any innovation works
the first time£®but an impatient society and the media want instant success£®when american
music and movie master david geffen had a difficult time£®a critic said nastily that the only
difference between geffen records(geffen¡¯s company)and the titanic(the ship that went down)
was that the titanic had better music actually£¬it wasn¡¯t£®after four years of losses£¬geffen had 80
many hits(³É¹¦µÄ×÷Æ·)he could afford a ship as big as the titanic an to himself£®
