A.Advertising is most effective in developed countries.
B.Advertising is one of the elements of the promotional advertisings mixed with personnel selling and sales promotions.
C.Advertising is regarded as one of the strategic weapons.
D.Advertising has nothing to do with the other elements of promotional or marketing programs


22¡¢£¨Í¬21Ì⣩The phrase ¡°***nomic health" in paragraph 2 refers to

A.good condition of ***nomy.
B.***nomically lessª²flourished condition.
C.***nomic freedom.
D.***nomic system.


23¡¢£¨Í¬21Ì⣩The word ¡°spur" in paragraph 4 could be replaced by which of the following without changing its meaning?

A.Increase.
B.Stimulate.
C.Change.
D.Influence.


24¡¢£¨Í¬21Ì⣩According to the author, the main function of advertising is

A.to promote sales.
B.to build brand preference.
C.to buy alternatives.
D.to improve ways of living.


25¡¢£¨Í¬21Ì⣩This passage most probably comes from a book on

A.International Commercial Law.
B.International Finance.
C.International Marketing Management.
D.International Disputes.


26¡¢µÚ¶þƪ Income and the Cost of Living Many families in the United States have a larger income now than ever befo re, but people are finding it difficult to make ends meet anyway. Almost everyon e is wondering, ¡°What happens to all my money? I never seem to have anything le ft to put away." Why isn't a dollar worth as much as it used to be? One dollar is always wo rth the same amount, that is, 100 cents. But the value of a dollar is how much I t can buy. The value of money depends on the cost of living. Economists say that the cost of living is the money that a family must pay for the necessities of l ife such as food, housing or rent, clothes, and medical expenses. For many years now, the cost of living has increased greatly, so the value of the dollar has d ecreased. When a dollar has a low value, you cannot buy as many things with it. No one fully understands why the cost of living keeps increasing, but ***n omists believe that workers and producers can make prices go up. As workers earn more money, they have more money to spend, so they demand more goods, If there is a great demand for certain goods. The prices of these goods go up. At the sam e time, if there's a shortage of goods, the prices also go up. For example, if e veryone wants to buy more and more gas, the price of gas goes up. When companies withhold gas from buyers, they can also make the price of gas go up. Families need to know what happens to their money. They need to make their income meet the cost of living, so many people plan a family budget. A budget I s a list of monthly expenses. If your expenses add up to more than your income, you must find ways to save money. Maybe you're spending too much on entertainmen t. Or if you're spending too much on clothes, you may want to sew your own cloth es. Budgeting helps you spend your money wisely as the cost of living increases.What has troubled many families in the United States?

A.A notª²largeª²enough income.
B.Nothing isleft over to put away.
C.The increasing cost of living.
D.A shortage of certain goods.


27¡¢£¨Í¬26Ì⣩determines the value of the dollar.

A.The government
B.The cost of living
C.The ***nomist
D.The bank


28¡¢£¨Í¬26Ì⣩While the cost of living increases, the value of the dollar

A.Increases too.
B.decreases.
C.Neither increases nor decreases.
D.seldom decreases.


29¡¢£¨Í¬26Ì⣩When , the prices go up.

A.Demand exceeds supply

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