TEXT I First read the questions. 55. In ____, the table of contents of the magazine was placed on its back cover. A. 1922 B. 1948 C. the 1930s D. the 1960s 56. The magazine was criticized for failing to ____. A. appeal to the young. B. attract old people. C. interest readers aged 47. D. captivate readers in their 50s. Now go through TEXT I quickly to answer question 57. NEW YORK —— Readers Digest, the most widely read magazine in the world, will get a new look in a bid to attract younger readers, Readers Digest Association Inc. Announced on March 29. Beginning with the May issue, the worlds largest-circulation magazine will move its table of contents off the front cover to modernize its look and make it easier for readers to navigate, editor in chief Christopher Willcox said. "When you have the table of contents on the cover, it limits what you can say about whats in the magazine", Willcox said. The magazines familiar table of contents will be replaced with a photograph. The small size and focus of the editorial content will be unchanged, publisher Gregory Coleman said. "It will be a much more visual magazine, with more photography and less illustration," he said in an interview. Readers Digest was first published in 1922, with line drawings on the covers, and in the 1930s begun listing the contents on the front. For a couple of years in the 1960s, Willcox said, the table of contents was shifted to the back cover. The May issue will feature a cover photo of a woman firefighter in San Francisco for an excerpt from a new book, "Fighting Fire." The names of a few articles are listed on the cover, but the full table of contents will be on pages 2 and 3. The issue began reaching subscribers on April 10 and will be on newsstands two weeks later. All 48 of the Digests worldwide editions —— 27 million copies in 19 languages —— are making the change. Publisher Gregory Coleman said he expected the redesign to boost advertising sales. "Weve done a lot of research, and have tested the concept in the US, Sweden, and New Zealand," Coleman said. The move comes as Readers Digest Association Inc. has struggled to boost profits. But industry analysis said its problems stretch beyond changed that were needed at the magazine. Publishing industry executives and Wall Street analysts have criticized the magazine for failing to attract the next generation of readers. The company says its average reader is about 47, the same as the age for weekly new magazines. "Theyve been looking for ways to make the magazine a little bit more the 90s than the 50s," said Doug Arthur at Morgan Stanley Dean Witter & Co. "The company has to be addressing the response rate on its direct marketing campaign," where its main problem lie. The company earned US 133.5 million on sales of USD 2.8 billion in the year which ended last June. But it said, when it reported results, that profits would fall in the current year. In answer to a question, Coleman said the redesign was not done because of advertisers, although they were enthusiastic about the changes. "This is being done from a reader-driven standpoint," he said.
55. In ____, the table of contents of the magazine was placed on its back cover.
A) 1922
B) 1948
C) the 1930s
D) the 1960s
56. The magazine was criticized for failing to ____.
A) appeal to the young.
B) attract old people.
C) interest readers aged 47.
D) captivate readers in their 50s.
TEXT J First read the questions. 57. Words in both the OWF and Longman Activator are ____. A. listed according to alphabetical order B. listed according to use frequency C. grouped according to similarities only D. grouped according to differences only 58. To know the correct word for "boiling with a low hear", you will probably turn to ____ first. A. page 10 B. page 99 C. page 100 D. page 448 Now go through TEXT J quickly to answer questions 58 and 59. The Oxford Wordfinder (OWF) is a "production dictionary" designed for learners of English at Intermediate level and above. It is a useful tool with which to discover and encode (produce) meaning, rather than just to simply check the meaning, grammar and pronunciation of words. The OWF encourages a reversal of the traditional role of the language learners dictionary which is normally to help decode and explain aspects of words that appear in a text. The OWF is based upon similar lines to the ground breaking Longman Activator in that words in each dictionary are not simply listed in alphabetical order. Instead, they are grouped according to their similarities and differences in both meaning and use. Twenty-three main groups of 630 "keywords" (concept) in alphabetical order, assist the learner in exploring semantic areas such as: "People", "Food and drink", and "Language and Communication". Each of these rather large areas contains cross-referencing in order to provide further helpful lexical information. Some of the keywords helpfully direct the learner to another keyword. Most keywords, however, have an index that shows how lexical items and their related terms are organized. Other keywords point to smaller sub-section headings whilst a few contain sections labeled "More", which deal with less frequent occurring vocabulary. The majority of words in the OWF are group together because they are clearly related in meaning. Examples include: "rucksack", "suitcase", "truck" and "hold-all", on page 28, under the keyword "Bag". Other words are grouped together because statistically they tend to "collocate", i.e. appear in English very near if not next to each other. The reader would, more often than not, find them in the same sentence or phrase. Examples include those for "butter", "spread" and "melt", and those for Television on page 448: "watching", "turn on/off" and "program". The OWF is an ideal supplementary resource for learners to engage in word-building activities during topic based lessons. How is it best used? Lets say the learner wishes to know the correct word for "boiling with a low heat". The intermediate learner, who will probably begin her search under "Cook" on page 99, locates the sub-section: "cooking food in water" and finally finds the definition followed by the word: —— to boil slowly and gently: simmer. With the help of the OWF teachers could design a variety of such vocabulary exercises for a class, or even go on to designing a vocabulary-based syllabus. Definitions in the OWF are, as with all good dictionaries, concise but clear. They are obviously written according to a controlled defining vocabulary. Linguistic varieties are also taken into consideration: formal/informal labels are provided and, where it occurs, American English (AmE) is pointed out, e.g. for alcohol, liquor in AmE. on page 10. The OWF also contains many drawings that outline meaning where words could not possibly do so or would require too much space. Items chosen for inclusion in the OWF, along with example phrases outlining meaning are, it is assumed, based on evidence of frequency from a carefully constructed linguistic corpus, although this is not made clear.
57. Words in both the OWF and Longman Activator are ____.
A) listed according to alphabetical order
B) listed according to use frequency
C) grouped according to similarities only
D) grouped according to differences only
58. To know the correct word for "boiling with a low hear", you will probably turn to ____ first.
A) page 10
B) page 99
C) page 100