NEW YORK -- Reader's Digest, the most widely read magazine in the world, will get a new look in a bid to attract younger readers, Reader's Digest Association Inc. announced on March 29. Beginning with the May issue, the world's largest-circulation magazine will move its table of contents off the front cover to modernize its look and make it easier for readers to navigate, editors in chief Christopher Willcox said. "When you have the table of contents on the cover, it limits what you can say about what's in the magazine", Willcox said. The magazine's familiar table of contents will be replaced with a photograph. The small size and focus of the editorial content will be unchanged, publisher Gregory Coleman said. "It will be a much more visual magazine, with more photography and less illustration," he said in an interview.

Reader's Digest was first published in 1922, with line drawings on the covers, and in the 1930s began listing the contents on the front. For a couple of years in the 1960s, Willcox said, the table of contents was shifted to the back cover. The May issue will feature a cover photo of a woman firefighter in San Francisco for an excerpt from a new book, "Fighting fire." The names of a few articles are listed on the cover, but the full table of contents will be on page 2 and 3. The issue began reaching subscribers on April 10 and will be on newsstands two weeks later. All 48 of the Digest's worldwide editions -- 27 million copies in 19 languages -- are making the change. Publisher Gregory Coleman said he expected the redesign to boost advertising sales. "We've done a lot of research, and have tested the concept in the US, Swede, and New Zealand," Coleman said.

The move comes as Reader's Digest Association Inc. has struggled to boost profits. But industry analysts said its problems stretch beyond changes that were needed at the magazine. Publishing industry executives and Wall Street analysts have criticized the magazine for failing to attract the next generation of readers. The company says its average reader is about 47, the same as the age for the weekly new magazines. "They've been looking for ways to make the magazine a little bit more the '90s than '50s," said Doug Arthur at Morgan Stanley Dean Witter & Co. "The company has to be addressing the response rate on its direct marketing campaign," where its main problem lie. The company earned USD 133.5 million on sales of USD 2.8 billion in the year which ended last June. But it said, when it reported results, that profits would fall in the current year.

In answer to a question, Coleman said the redesign was not done because of advertisers, although they were enthusiastic about the changes. "This is being done from a reader-driven standpoint." he said.

TEXT J

First read the questions.

32. Words in both the OWF and longman Activator are
        A. listed according to alphabetical order
        B. listed according to use frequency
        C. grouped according to similarities only
        D. grouped according to differences only
正确答案是

33. To know the correct word for "boiling with a low heat", you will probably turn to _____ first.
        A. page 10
        B. page 99
        C. page 100
        D. page 448
正确答案是

Now go through TEXT J quickly to answer the questions.

The Oxford Wordfinder (OWF) is a "production dictionary" designed for learners of English at Intermediate level and above. It is a useful tool with which to discover and encode (produce) meaning, rather than just to simply check the meaning, grammar and pronunciation of words. The OWF encourages a reversal of the traditional role of the language learners' dictionary which is normally to help decode and explain aspects of words that appear in a text.

The OWF is based upon similar lines to the ground breaking Longman Activator in that words in each dictionary are not simply listed in alphabetical order. Instead, they are grouped according to their similarities and differences in both meaning and use. Twenty-three main groups of 630 "keywords" (concepts) in alphabetical order, assist the learner in exploring semantic areas such as: "People", "Food and drink", and "Language and Communication". Each of these rather large areas contains cross-referencing in order to provide further helpful lexical information. Some of the keywords helpfully direct the learner to another keyword. Most keywords, however, have an index that shows how lexical items and their related terms are organized. Other keywords point to smaller sub-section headings whilst a few contain sections labeled "More", which deal with less frequently occurring vocabulary.

The majority of words in the OWF are grouped together because they are clearly related in meaning. Examples include: "rucksack", "suitcase", "trunk" and "hole-all", on page 28, under the keyword "Bag". Other words are grouped together because statistically they tend to "collocate", i.e. appear in English very near if not next to each other. The reader would, more often than not, find them in the same sentence or phrase. Examples include those for "butter", "spread" and "melt", and those for Television on page 448: "turn on/off" and "program".

The OWF is an ideal supplementary resource for learners to engage in word-building activities during topic based lessons. How is it best used? Let's say the learner wishes to know the correct word for "boiling with a low heat". The intermediate learner, who will probably begin her search under "Cook" on page 99, locates the sub-section: "heating food in order to cook it" on page 100, then the further sub-section "cooking food in water" and finally finds the definition followed by the word: -- to boil slowly and gently: simmer. With the help of OWF teachers could design a variety of such vocabulary exercises for a class, or even go on to designing a vocabulary-based syllabus.

Definitions in the OWF are, as with all good dictionaries, concise but clear. They are obviously written according to a controlled defining vocabulary. Linguistic varieties are also taken into consideration: formal/informal labels are provided and, where it occurs, American English (AmE) is pointed out, e.g. for alcohol, liquor in AmE. on page 10. The OWF also contains many drawings that outline meaning where words could not possibly do so or would require too much space. Items chosen for inclusion in the OWF, along with example phrases outlining meaning are, it is assumed, based on evidence of frequency from a carefully constructed linguistic corpus, although this is not made clear.

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